Digital You

A Facebook Tragedy

Monday, 07 March 2011 12:29 AM Written by

I recently watched a Dateline NBC segment retelling the tragic tale of two Florida teenage girls fighting over a boyfriend.  The young man admittedly was dating the two girls for over a year and egged on their rivalry.

Family and friends were also aware of the two-timing Romeo and the growing rivalry but especially because things had gone public and gotten very heated on Facebook and Twitter, which is what peaked my interest in this story.


Deadly Love Triangle


For over a year the women would post pictures of themselves out on dates with Mr. Casanova and post it their Facebook pages and Twitter accounts.  The bragging soon turned bitter and threats began to be exchanged.  Lots of nasty four letter words and tense conversations began to take place until one night the threats got so bad that one of the teens felt unsafe being home alone in her apartment.

The 19-year old fled to a friend’s house when the other girl and a few friends found out where she was and drove by.  Things took a terrible turn for the worse when girlfriend in the car tried to run the other one over.  A knife entered the picture from walking girlfriend and soon girlfriend in the car lay dead in the street.

Sounds like a modern-day Greek tragedy that could have been avoided if things hadn’t escalated for so long.  One expert on the show talked about how social media, email and the Internet enable us to say things or speak to one another in a way that we wouldn’t if were face-to-face or using another mode of communication.

Daily News Recap - Facebook & Google

Monday, 28 February 2011 10:34 PM Written by

Dear Readers,

Once a week I’m going to provide you with news pertaining to social media, online buzz and / or helpful articles for all things digital and you!

In today’s news…..

There was a hiccup at Google and 150,000 Gmail accounts were disabled.  Google engineers are working to restore the problem and hopefully, all the lost emails in those inboxes.  Read the full story here.

Facebook is at it again…making more changes. This time the “like” button was overhauled on third party sites (not on your personal Facebook profiles).  When users click the “like” button you will also see their full news feed instead of their recent activity.  You can also learn more about the potential phase out of the “share” button. Read more here.

While were on the subject of Facebook I wanted to share this article which is from a few weeks ago but it’s still open on my laptop which means it’s really well done, has lots of important information about Facebook marketing and I need to send it to you.  Donna DeClemente details 4 strategic Facebook marketing tips to engage fans.  Read her tips here.

When Should Your Site go Live?

Thursday, 24 February 2011 11:34 PM Written by

If you’ve ever undertaken the task of building a new website for yourself or your company then you understand how overwhelming a task it can be.  It’s one of those jobs that seems like it will be fairly simple and that you can complete quickly but once you scratch the surface and start figuring out the navigation, what content will go on every page, what images, etc…thoughts of “will this ever be done?” start to enter your mind.

In fact, do you ever feel as if it’s ever complete and ready to take live? Is there still more you can add, tweak and somehow improve?  Surely there is but the best thing about a web or blog site is that it’s dynamic – you can change it fairly easily depending on what platform it’s built in.  If something isn't written yet remember that no body knows what’s missing from your site.WebResolution

In today's Web 2.0 world your website is one of your most important marketing tools.  Take the time to put the right resources behind building it and be realistic about the time and budget it will take to create something that reflects your business needs and helps you work toward your goals.  

So when do you really know when to make your web or blog site visible to the rest of the world?  Here’s my Top 10+2 checklist:

  • Have you created a site that will speak and appeal to your target audience?
  • Is it visually appealing?
  • Is it easy and intuitive to navigate?
  • Is the font legible to your target audience?
  • Are there any typos?
  • Are the images cropped properly?
  • Does the site reflect your work?
  • Do all the links work?
  • Is your contact information visible?
  • Is the purpose of your site identified on your homepage?
  • Are the services or products you sell clearly defined?
  • Is there a CTA (call-to-action), if yes have you made it obvious?

If you have any questions leave a comment below. Would love to hear your thoughts.

As always…making the web work for you.





Spying With Social Media?

Monday, 21 February 2011 11:41 PM Written by
Flikr Anonymous9000
Have you been checking out ex-boyfriends or girlfriends on Facebook?  Have you been wondering who’s checking out your Facebook profile?  It’s tempting to know isn’t it??


What is Personal Branding?

Wednesday, 16 February 2011 12:08 AM Written by

PuzzlePiecequestionmarkMThese last few years have seen a surge in the business of personal branding.  People started businesses, grew businesses, reengineered, recreated or rebooted their careers. Many desired a promotion, corporations desired devotion from their employees and students all around the country unsuccessfully entered the job market.  Many of these people decided to take a step to the side and make some time to understand their personal brand or help their employees connect their personal brand to the corporate brand.  And many others watched those people and thought, “What the heck are they doing??”

Take a Tour

Tuesday, 15 February 2011 12:57 AM Written by

Welcome back.  Today I want to show you around the column and introduce you to some of my cyber-friends.  After our tour you can let me know if you need additional resources on a particular topic.

A Very Public Valentine

Monday, 14 February 2011 02:18 AM Written by

DigitalHeart_200Launching a column called Digital You on Valentine’s Day is quite fitting. Today is much more than a “Hallmark holiday” as I used to refer to it, because now we no longer need cards to send a message of love, like or lust -- we can email, Tweet or even post on a loved one’s Facebook Wall.  Instead of running to the card store, today’s a day when procrastinators can take to the web and find a pink or red e-card.  The digitally savvy can use their Flip video to shoot a brief short film and post it to YouTube for tens of millions to see.

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