Building Your Online Identity on a Budget

Thursday, 12 May 2011 10:32 PM Written by 


Times are tough for many economically.  People and companies are trying to stretch their budgets and do more with less - less people, less time, less money.  Here are 5 tactics to to build your online brand if you have no blog site and no budget.pink_pig_w_glasses

  • Comment on other people’s blog posts.  Who are the leaders in your industry? Identify them, follow them and then start to make thoughtful, consistent comments on their posts.  Over time everyone recognizes and values a fan as long as they’re adding to the conversation.
  • Create a Facebook Fan Page for your business.  You can start out by uploading your logo to the avatar.  Post a well-shot video (doesn’t have to be professionally shot).  Get active on Facebook – it’s the #1 social media tool by leaps and bounds
  • Recently delivered a presentation?  Turn it into an e-book and offer it up on your Facebook Fan page for free or for a moderate amount of money.
  • If you have a sizable list offer to host a seminar by a credible resource on a particular topic that your target audience can benefit from.  Ex: If you’re an online marketing specialist get a LinkedIn specific resource to talk about his / her expertise
  • Comment on blogs hosted by MAJOR third parties such as the New York Times, The Wall Street Journal, People Magazine, USA Today – some of the biggest news brands on the web.  These have lots of Google juice.
  • To report inappropriate comments, abuse and/or repeat offenders, please send an email to socialmedia@post-gazette.com and include a link to the article and a copy of the comment. Your report will be reviewed in a timely manner. Thank you.