A 24-hour, English-launguage network, El Rey was created by film director Robert Rodriguez and launched in December. It's generally male-skewing content includes action movies, grindhouse genre, cult action, horror and sci-fi. The network will add reruns of "Starsky & Hutch," "The X-Files" and "Dark Angel" on Feb. 14. In the second half of 2014, El Rey will add lucha libre wrestling produced by Mark Burnett ("Survivor").
On March 11 El Rey will debut the 10-episode "From Dusk Till Dawn: The Series," based on Rodriguez's 1996 movie. McCandless native Greg Nicotero, an executive producer on "The Walking Dead," will oversee makeup effects. But so far local viewers can only see El Rey if they have DirecTV (Channel 341). It's not carried locally by Comcast or Verizon's FiOS.
At an El Rey press conference, Rodriguez said "From Dusk Till Dawn" (photo of stars Zane Holtz and D.J. Cotrona at right) is intended to draw new viewers to El Rey.
"I thought it was a great way to bring and audiences to inroduce to the network," he said. "It was a name that was known... There was so much I wanted to explore in that movie I didn't get to. ... If the film was the short story, this series is the novel."
Rodriguez said the show will re-tell the movie story and then expand out from there. "From Dusk Till Dawn" stars D.J. Cotrona, Wilmer Valderrama, Adiranne Palicki, Jake Busey, Don Johnson, Lane Garrison and Robert Patrick.
Later in 2014, El Rey will add a second scripted drama, "Matador," from the producers of "Sleepy Hollow." The action-drama will follow popular soccer star Antonio "Matador" Bravo (role not yet cast), a popular soccer star also known for his playboy lifestyle off the field. But turns out that's all a cover for his work as a CIA operative.
Both Revolt and El Rey come out of a deal Comcast made with the FCC to support minority-owned networks as part of the approval of the NBC-Comcast merger, so it seems inevitable that El Rey will be available on local Comcast systems eventually.