WPXI expands newscast; 'Millionaire' moves

Thursday, 29 August 2013 04:07 PM Written by 
The daytime syndicated game show "Who Wants to be a Millionaire" moves from WPXI to WPCW in September.
Episodes with new host Cedric the Entertainer will air on WPCW at 1:30 and 3 p.m. weekdays beginning Monday.
That necessitates changes to Channel 11's daytime schedule, beginning with the noon newscast.
Read more after the jump. ...
On Monday WPXI will expand its noon news to one hour and will re-align its afternoon line-up. "The Doctors" will air at 1 p.m. and the fourth hour of "Today" will move to 2 p.m. .
Why expand the lower-rated noon news?
TV stations get to keep all the advertising money they make during a newscast; with syndicated series there are a mix of national and local ads so TV stations don't make as much money on advertising sold during many of these kinds of shows.

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