Marketing 'Camper' John Steinbeck

Saturday, 23 October 2010 03:05 PM Written by 

MILL VALLEY, CA. -- Daughter Michelle's house

The publisher of "Travels With Charley," Viking Press, did a good job of marketing John Steinbeck's last major work as a nonfiction book when it came out in July of 1962. It jumped to the nonfiction best-seller lists at the New York Times and Time magazine and stayed there for over a year. 

The famous illustrations by Don Freeman on the dust jacket and inside covers created the impression that Steinbeck and Charley spent three months on the American road, roughing it and camping out almost like hobos as they carefully documented the soul of a changing nation and its people.Travels_with_Charley

Though Steinbeck himself makes it clear in the book that he stayed at a posh hotel in Chicago (for four days) and at a fancy ranch in Texas for at least a week, the book's reviewers in 1962 generally liked "Charley" and bought into the romantic on-the-road story line.

In those innocent days, no one questioned the "authenticity" of the cast of characters Steinbeck said he met or the book's nonfiction designation, either.

But how often did John Steinbeck actually camp out or sleep in Rocinante during his 11-week circumnavigation of America? Not very often.

The book itself is little help. We know Steinbeck made up several of the big campout scenes -- on the farm in New Hampshire (when he reportedly stayed overnight at an exclusive inn) and two nights under the stars in North Dakota (which, unless the week of Oct. 9, 1960, had nine days, was an impossible feat).

I don't pretend to have seen every shred & shard of Steinbeck's massive archives.

But based on the "Charley" book, his road letters, Jackson Benson's biography and several newspaper articles, I'd say Steinbeck probably slept in Rocinante a maximum of three or four nights between Oct. 5, when he met his wife Elaine in Chicago, and early December, when he returned to New York City.

In those last 60 or so days of his trip, Steinbeck slept at the Ambassador East in Chicago four nights, at Adlai Stevenson's house near Chicago one night and at motels in North Dakota, Montana and Seattle (probably four nights).

He and Elaine stayed at motels and resorts for almost a week as they traveled down the Pacific Coast from Seattle to San Francisco, where they stayed at the St. Francis Hotel in San Francisco for four or five days.bu_francis

They then drove south to the Monterey Peninsula where they visited one of Steinbeck's sisters and stayed until almost the middle of November at Steinbeck's modest family cottage in Pacific Grove. 

After Elaine flew on to Texas, John drove in Rocinante from Monterey to Amarillo. For the first four days on the road, until Flagstaff, his old friend Toby Street traveled with him -- so it's unlikely Steinbeck cuddled up in the camper with Toby on any of those nights.

When Steinbeck reached Texas, he stayed in a downtown motel in Amarillo for three or four days, then spent Thanksgiving weekend at a nearby cattle ranch, then visited some of Elaine's relatives in Austin.

As Elaine flew home to New York, in late November Steinbeck drove to New Orleans for a quick peek at the daily circus of bigotry outside a recently integrated elementary school, then headed home as fast as he could.

The last reliable date and location I have found for Steinbeck on his trip was Dec. 3, when he mailed a post-card to his agent from Pelahatchie, Ms.

While he may have grabbed some sleep in Rocinante on his sprint home, Steinbeck -- road bleary and dispirited and out of gas -- certainly didn't do any leisurely camping or last-minute research into the American soul.ca_232_copy

Steinbeck was on the road for about 75 days in the fall of 1960 -- from Sept. 23 to about Dec. 5.

As far as I can tell, on nearly 65 of those nights he slept in hotels, motels, resorts, a cottage, a ranch or with friends or relatives. Twice he slept in his camper on the grounds of Eleanor Brace's house on Deer Isle, Maine; three of four times he slept in his camper at truck stops or "trailer courts" between Chicago and Seattle.

The number of times he slept in his camper in the middle of nowhere, as depicted in the book's illustrations? Once or twice. He told his wife he parked by a bridge overnight in the interior of Maine. And, though there is no corroboration, he says he slept in a canyon in New Mexico by the Continental Divide and near a lake between Buffalo and Chicago.

It's testimony to his great writing skill -- and the gullibility of the age -- that he was able to create a classic "nonfiction" road book around such a pedestrian journey.

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